Via Gerry McGovern http://www.gerrymcgovern.com/nt/2008/nt-2008-08-25…
TOO CLOSE TO YOUR WEBSITE, TOO FAR FROM YOUR CUSTOMERS
The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.
Yahoo continues to underperform and be under attack. There are many reasons why Yahoo is facing challenges, even though it’s still the most popular destination on the Web.
One of the reasons was articulated in an article in The New York Times on May 28, 2008. The article stated that Jerry Yang, founder and chief executive, and Susan Decker, its president, admitted that “Yahoo had gotten too close to its products and too far from its customers.”
The Web changes the very roots of the relationship between the customer and the organization. The customer, not the organization, is dominant on the Web. Thus you must put the customer’s needs at the absolute center of everything you do if you want to be successful.
Google makes 10times more profit than Yahoo, but Yahoo has significantly more page impressions. Google and Yahoo make most of their revenues through advertising. Advertising revenues are generated by having ads on pages. Thus, the more page impressions you have, the more revenue you should make.
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