Entries tagged as ‘online advertising’
Via the New York Times
Published: September 24, 2008
Yahoo announced on Wednesday the details about its system to buy and sell display advertising online, with the hope that the company can dominate the display ad market in the same way Google steers the search market.
The new platform, called APT, will allow both publishers and advertisers to manage display advertising across the Web sites of several hundred newspapers across the country, along with Yahoo sites and large sites like eBay and WebMD.
At an event at Advertising Week in New York, executives said that the 800 or so members of Yahoo’s newspaper consortium would be using the system, formerly known as AMP, by the end of the year.
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Categories: 2. New Media in the Media
Tagged: online advertising
Via Mashable
I recently attended OMMA Global in New York. The last OMMA event I attended, OMMA Global Hollywood was in February. I am blown away by the huge leap the industry has taken in that time.
I recall walking out of the morning keynote back in February shaking my head, everyone was still clinging desperately to banner ads despite the fact that they weren’t performing well. There was talk of needing to create new metrics in the wake of tanking CTRs, with insights like “hey, it’s still branding” – despite the clearly contrary eye tracking research. I am happy to report that the advertising industry seems to be beginning to realize that there might be better ways to reach people online. It’s like they’ve just woken up from a long sleep.
As someone more on the marketing/PR side than advertising, it was a refreshing environment to be in, and I suspect that, just as marketing, branding, customer service and PR are beginning to blur as a result of social media, online advertising is finally getting on the ball and joining the great blurring of communications fields. There was a great sense of optimism regarding the opportunities to create a more consumer-centric advertising model that works on the social Web. ‘Bout time!
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Categories: 2. New Media in the Media
Tagged: online advertising
Via Mashable
During the last presidential election in the United States a new term came into being. The term was swiftboating, which according to Wikipedia means “is American political jargon that is used as a strong pejorative description of some kind of attack that the speaker considers unfair or untrue—for example, an ad hominem attack or a smear campaign.” While it was used in the 2004 campaign against Sen. John Kerry with some success, it was never a term or method used against the incumbent George Bush.
As popular as swiftboating was in the 2004 election cycle, many thought that it would also be used to an even larger degree in this 2008 election. However this has turned out not to be the case. A much more effective way to torpedo opponents has been discovered with a lot of money being spent by both sides in order to scuttle the opposition. The new method of attack is as simple as buying Google AdWords and Facebook SocialAds for your opponents name or ideas and then having them point to Web pages that cast the person or ideas in a negative light.
To give you an idea of the kind of money being spent on this new form of attack, the Obama campaign spent more money on paid search in February than both President Bush and Sen. John Kerry did for the entire 2004 election cycle. Now, the McCain campaign have been no slouches either, having hired the political marketing firm of Connell Donatelli to handle the dirty work.
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Categories: 2. New Media in the Media
Tagged: google, online advertising, politics
Via Mashable
MySpace appears to have soft launched their self-service advertising platform this evening. First spotted by Nick O’Neill over at SocialTimes, the platform would appear to be targeted at MySpace’s large musician community, offering them options for targeting users based on a number of demographic and interest-related characteristics.
As opposed to most ad networks where the advertisements link to external web pages, the ads on MySpace’s self-service solution link to profiles on the social network. That would make sense given the focus on musicians, especially with the launch of MySpace Music – the company’s new digital music venture with the record labels – set to happen any day. With artists soon able to monetize their pages by selling music, ringtones, concert tickets, and merchandise, it would make sense to offer them an option to reach more users through ads.
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Categories: 2. New Media in the Media · Resources - Social Networks
Tagged: myspace, online advertising
September 23, 2008 · 1 Comment
Via Mashable
eptember 23, 2008 – 5:40 am PDT – by Stan Schroeder
Finally, a Facebook application I can relate to. Instead of letting you send cute gifts, fluffy pets, sexy cards and similar nonsense, the Anti-Social Application – created to promote the upcoming movie “How to Lose Friends and Alienate People” – lets you insult them.
Specifically, you can throw insults at your friends, send them a crappy gift, doodle mustaches (or worse) on their photos, and cheat at Scrabble. Pretty solid assortment; I’ve already sent a couple of insults at my Facebook buddies and I can tell you it works perfectly.
If you want to be anti-social for a change, check out the application over here.
Categories: 2. New Media in the Media · Resources - Social Networks
Tagged: facebook, online advertising
Via The New York Times
By RANDALL STROSS
Published: September 20, 2008
GOOGLE controls about 70 percent of the search advertising market. Doesn’t that give it a monopolist’s ability to set prices as high as it wishes?
Skip to next paragraph
Paul O’Driscoll/Bloomberg News
Brad Smith of Microsoft said Yahoo’s gains would be at the cost of American businesses.
It does not. Google does not set the prices. Its advertisers do, bidding against one another for the amount they will pay when a user clicks on one of their ads. They do the same for ads on Yahoo and Microsoft search sites, too.
Auction pricing is so deeply embedded in this business that you can see why Google and Yahoo innocently thought that their advertising pact, which was announced in July and is to be put into effect next month, would sail through a regulatory review to which they voluntarily submitted.
The review continues.
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Categories: 2. New Media in the Media
Tagged: google, online advertising, yahoo
Via Tech Crunch
Randall Stross at The New York Times goes to bat
for the Google/Yahoo search marketing deal, saying there’s “nothing to fear” from the two companies linking their search products. I believe most of his analysis is wrong, and he also skips the publisher side of the market entirely. In short, I feel that he is exactly wrong in both his approach and his conclusions.
He begins with “GOOGLE controls about 70 percent of the search advertising market. Doesn’t that give it a monopolist’s ability to set prices as high as it wishes?”
Well no actually, a monopoly controls only the supply side of a transaction, so it can’t change whatever it wants. If prices go too high, users stop buying (this is known as demand elasticity). Being a monopoly just gives you the ability to charge much higher prices than you otherwise would be able to because you don’t have a competitor who can undercut you for less profit.
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Categories: 2. New Media in the Media
Tagged: google, online advertising, yahoo
Via Gerry McGovern
The Internet thrives in information-rich societies. Traditional communications and marketing thrive in information-poor ones.
The job of marketing and advertising was much easier in the Twentieth Century. It could inform people of genuinely novel things like cars and soap powder, microwaves and computers.
People lived rudimentary lives back then and these new products and services made things easier and more pleasant. People were information poor and the advertisement was often a source of interesting information. The marketer was saying to the consumer: “Did you know ….”
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Categories: 2. New Media in the Media
Tagged: online advertising
Via the New York Times
Published: September 21, 2008
After a lawsuit from a Christian anti-abortion group, Google is allowing religious organizations to take out ads using the keyword “abortion,” a rare case of the search giant admitting it was wrong.
In March, Google rejected an ad from the Christian Institute, a British organization, that read, in part, “UK abortion law: Key news and views on abortion law from The Christian Institute.”
The group, which wanted to advertise because the House of Commons was considering a bill involving abortion issues, filed a lawsuit against Google in April, saying the company was discriminating on religious grounds.
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Categories: 2. New Media in the Media
Tagged: google, online advertising, religion
Via Tech Crunch
Tom Kincaid, a top Facebook developer and blogger mentioned in the Facebook Developer Forums last night that Beacon seems to be rearing its ugly head once again.
According to Kincaid, he signed up for CBS Sportsline and got a Beacon-like pop-up, which he thinks may have used a Facebook cookie.
“I signed up on CBS Sportsline and joined fantasy football,” he wrote on the forum. “I got a pop-up on the bottom right. It looks like the old beacon stuff. I thought that didn’t work anymore, but it published a story to the homepage. I didn’t go through any kind of connect log in, it must have used the Facebook cookie somehow.”
I joined CBS Sportsline myself and added a Fantasy Football league to recreate Kincaid’s experience. Once I joined CBS Sportsline, I didn’t see the Beacon pop-up. But as soon as I created a team, the Beacon pop-up was displayed saying I created a fantasy football team, which gave me the option of “learning more,” saying it wasn’t me, or simply saying, “No Thanks.”
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Categories: 2. New Media in the Media · Resources - Social Networks
Tagged: beacon, facebook, online advertising
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