Via Mashable
As we noted last Friday, MySpace Music will be stepping up its content offerings substantially later this month, with partnerships made between itself and the major record studios Sony BMG, Universal and Warner going further than an ordinary “commercial deal.”
The social network is calling the effort a “joint venture,” according to Jeff Berman, president of sales and marketing. Indeed, the network has made known several arrangements with major advertisers – Sony Pictures, McDonald’s, State Farm, and Toyota – that will be very clearly visible to listeners. As Adweek’s Gregory Solman notes, spots will land in places alongside customized tools, wrapped around the music player and as skins laid upon user playlists, and in free download sponsorships.
Advertising is certainly an expected presence within the MySpace Music environment. The broader network rakes in more than half a billion dollars in revenue through banners and the like. Still, the level of marketing being outlined today shows that the experiment is geared to reap the biggest impact possible from the get-go while offering music fans an ounce of familiarity in the way they listen to and download songs and albums. Ads of course will not invade the music download and ownership experience, but all else seems to be open season.
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